With a new year comes new resolutions. For real estate agents, this is the time to evaluate your business and determine your goals for the new year. That bodes the question, what will you do to reach those goals?


Today we’re sharing 5 ways you can improve your business and achieve the success you’re looking for in 2022. 


Create a Morning Routine

If you don’t already have a morning routine in place, starting one can make a big difference in your productivity for the day. While it might be tempting to get those extra minutes of sleep and save just enough time to shower, dress, and grab your coffee on the way out the door, taking the time to prepare yourself for the day will likely do more good than pressing snooze a few more times.


Take some time to develop a morning routine that will keep you organized and energized for the rest of the day. Your routine can be whatever you need it to be, whether it’s hitting the gym or taking some time to journal before the day gets too busy. It may even be reading a book or meditating…whatever you need to get your day started on the right foot. 


Make More Videos

One takeaway from 2021 has been that videos are truly the way to connect with your audience. With many feeling more comfortable doing everything virtually, video has stepped up to be more meaningful than ever. If you haven’t already dived into this trend, 2022 is the time to get started. Keep in mind that your videos don’t have to be movie quality. Your viewers will appreciate authentic videos that showcase not only your expertise but who you are as a person. Be authentic in all of your videos, whether it’s a weekly market update or buyer/seller tips, show your audience why they’ll love working with you!


According to Keeping Current Matters, 85% of buyers and sellers want to work with an agent who uses video. So, take out that smartphone and start sharing with your audience. 


Have a Presence on Social

Social media is the way that we connect with each other and it’s also where we source many of our recommendations. How many times have you either asked for recommendations on your social platforms or browsed your feed to see if you knew anyone with expertise in a given field?


By posting daily on social media, you’re not only establishing your brand, but you’re also letting everyone you’ve connected with that you’re an expert in your market. These posts can be anything from videos to pictures, to visually captivating graphics! Take some time to really understand your brand, and focus on what platforms will let that shine! If you’re a fan of making fun, light-hearted video content, then TikTok or Facebook/Instagram Reels might be right for you. If you’re into creating graphics and showcasing your career through photos, then work on sharing that through platforms like Facebook and Instagram. Tools like Canva can help you create attention-grabbing graphics and videos that you can easily share on Facebook, Instagram, and LinkedIn. 


Start Calling

While branding will help you establish yourself as an expert in the industry, to really build up a pipeline, you need to devote time to picking up the phone and dialing. Who you call is up to you! It can be connecting with your sphere of influence to checking in with older leads that put the home search on hold. By taking the time to have personal conversations, you’ll be able to ensure that your relationships are maintained and that you’re being an asset to your leads wherever they need you to be at that point in time, whether it’s a lender recommendation to a home tour. 


To ensure that this is something that is made into a routine, schedule an hour each day on your calendar to make these calls and hold yourself accountable.


Stay Up To Date on the Market

In order to be considered an expert in your local market, you need to actually be an expert in your local market. Schedule some time in your day to look up the latest information on your area. This can be as simple as browning your local MLS to see what homes have hit the market, to using tools like bankrate.com to get the most up to date data on mortgage rates, to looking up the latest market data to see the latest inventory trends, sale prices vs list prices, and much more!


This data can then be used to turn into a video or infographic that can be posted across your social platforms. At the end of the day, you’ll be able to talk to your clients fully understanding what the current market conditions look like and be better able to advise them on how they can make the most out of their home sale or search. 


Bottom Line

A new year means a chance to make some new habits that will help you achieve the results that you want in 2022. As we say goodbye to 2021, start thinking about what you hope to get out of next year and what changes you’ll make to get there. These are just some strategies that you can use to build your business, but the sky is the limit! If you have goals for the new year and aren’t sure how to attain them, give us a call! Here at Chinatti Realty Group, we help our agents every day develop strategies that will help them achieve the success they want out of their careers, and we’d love to help you get to that next level! Give us a call (978) 300-8882